Are you looking for Creative Ways To Market Your Business? When it comes to promoting your small business, there are plenty of ways you can do that to grow and scale your business. In fact, small business promotions can be done by:
Thank goodness for the internet, as it has presented numerous opportunities that were only accessible to big corporations way back before internet of things happened.
Then, corporations dominated airwaves with radio advertisement, televised ads or print ads inside news and magazines.
Today, the landscape of advertising and promoting small businesses has completely changed and opened doors to every business of any size or background to participate on a level plain field.
So as a small business operator, if you can’t afford to advertise on the radio, you can go and start your very own advertising channel via a podcast which can then be used as your marketing channel where your brand and targeted audience get to interact with you and everything your business offer.
Brand podcasts offer enormous business opportunity and leverage to many small business owners who took their time to start a podcast and grow an audience that turns into fans, then those fans are turned into customers and brand ambassadors for the business.
There are digital media strategies for branding that anyone considering to start a business podcast must make sure that they are in place from the first place.
From what I have witnessed in the past few years, internet marketing has knocked down all boundaries or borders. So do not limit yourself to a single marketing strategy. Instead, try a combination of techniques to maximize your marketing efforts.
The key is to make sure that you pick and use one after the other until you dominate then move on to the next strategy. If for any reason you decide to pursue both, you risk spreading your efforts too thin that it will not be impactful as it should be.
If you already have an online storefront, internet marketing is a natural fit. If internet marketing is something you don’t know a whole lot about, keep reading to learn the essentials.
Pretty much the same impact that occurred during the discovery of engine driven vehicles and rubber wheel tires changed the way man transported goods and services to the market.
The internet has such impact at how education is delivered at a global scale, customer services of local banks are now being handled by off-shore customer service call centers and producers have direct access to global markets without having to worry about crossing the borders with goods for marketing purposes.
What Should Online Marketing Strategies should you be Concerned Yourself With?
For a start, any small business owner going into business must understand and learn why many fortune 500 companies struggle to make marketing work better for their businesses.
There was a time when traditional advertising worked so well for consumers to be able to respond to advertising that was done in a traditional way.
The way it worked was very simple, you have a product or service, all you needed was to pay an advertising media agency, who then put that advert through media channels like radio, print and even display. This method works for years to a point that even today, many oldfashioned corporations do their business promotion the same.
The challenge is that consumers are overwhelmed with the disruptive type of advertising and are more responsive to user experience type of advertising.
As much as I would like to point fingers at the traditional advertising models, the internet has played right into the hands of this problematic type of advertising which many services or product users find intrusive and minging.
Customers have had ads shoved down their throat up to the hilt and are no longer responding to any type of that marketing style. The modern customer knows that having access to information streams from left and right, being spoiled with unlimited access to what information format, where and how they choose to consume their content has come at a price.
So they are carefully choosing what platforms are the best suited for their style, which communities best represents their beliefs and promotes community values they Identify with.
As a marketer or a business owner, do not make an assumption that consumers are no longer interested in what you have to offer, neither does it mean that consumers no longer value information that helps them to make informed buying decisions. It’s just that they have found certain media deliveries as unpalatable to their values and distasteful to their liking.
Ask any of your service or product buyers why and how they made their choice to spend their money with your brand, you will be amazed at how the split is your customer base at how it reaches it’s buying decision and what form of content was influential to their choices.
My point is, more and more customers have devised their own ways on how to get access to information they need to make buying decisions. And the traditional media is nowhere near the ballpark.
So there are three key data sets that will make or break your marketing efforts, and these are:
#1 How Visual Is Your Marketing Materials?
It turns out that no until some 2000 years ago, mankind used to make decisions based on visual aids to physically see if the product was good to spend money on.
Somewhere along the lines, we forgot that visually appealing marketing materials were a centerpiece of sales and conversion.
Today Instagram and Pinterest marketing have proven that despite all the leaps and bounds, visual marketing still remains crucial to consumers when it comes to making buying decisions.
Talking of visual, video marketing, on the other hand, is also one of the many ways customers are making buying decisions.
Distributional channels like Youtube, Vimeo, Sticher, iTunes, Soundcloud and many other media hosting companies continue to amaze marketers with their record-breaking community building that turn fans into buyers.
The take away point is, instead of wasting time and money to promote your business using the old traditional ways, spending time to build a community of raving fans, allows for your brand or business to build equity value, relationships and if you play your cards right, you will get an army of brand ambassadors who will stand in front of your potential customers in various communities and forums, just to vouch for your business or brand as the stand-up service providers worth recommending your products as the best.
How To Implement These Business Strategies Into Your Business?
The best practice goes back to the above-mentioned steps where you identify your targeted market, find out where they hang out and establish what type of content is best suited for them to make buying decisions.
There is no doubt that the way consumers are turning to instant gratification especially where digital media is concerned, so it seems to like entertainment and news are the safe havens for anyone looking to building a responsive buyer community and lasting customer base.
When it comes to marketing, I wish every business owner would understand what and how return on investment is calculated.
There is so much to look at yet so little to learn from how others are implementing their ROI( Return On Investment)
Take email market, for example, they say for every dollar you spend, you get back about $40 back.
I won’t argue with these numbers but I can comfortably say that these numbers can be subjective and speculative. So if anyone has told you that you need to build an email list, make sure you do the numbers and figure out which method will deliver anywhere near these speculative numbers of ROI.
On the other hand, content marketing return on investment calculations is interesting to me.
It turns out that if you hire content writers to help you with your content marketing like writing blog posts or long sales copy, the maths are simple and straightforward. Let’s say you Buy 10 Blog Post writing gig, and you pay $250 for all ten articles.
If you rank only one article out of those ten, then that one article converts are at an average of $120/month, you stand a chance to recoup your investment in less than 3 months, however, because ranking an article takes time, we will round your investment to be fully paid off in less than 6 months.
Of course, we know that ranking articles on the first page can be challenging, however, if you know how to build quality backlinks the ROI is almost guaranteed from the get-go,
If you are new to link building, there are different types of links in a website, and this includes, external links, internal and sitewide links. So sitewide links are those that can be found from any section of a website this is why they are typically called site-wide links.
Most of the time, site owners use these links on the bottom of their pages. These links are particularly helpful if you want to steer traffic toward a particular page on your site.
As a best practice for your website, you should always use site-wide links in your menu while sub links should be on your second tier so they connect pages or posts across your website.
Website menus are always a source of contention for many SEO Gurus. What I have personally found to work wonders for us is what we are sharing here. So if you trust what we are sharing, then you will be very well rewarded with good content rankings.
But if you are on the fence, still not sure if these strategies have wings, then I will make it worthwhile for you to spend your time trying this method. So sit down and assemble a menu that will be easy to read and stick to.
Now when we talk about Meta tags which are very important when coding a website, most bloggers or business owners say but am not very technical how do I do that? Well, most business owners who are successful at implementing these things inside their businesses actually do not even know what tags are! Instead, they hire people who know exactly how to do most techy demanding stuff and stick to what they know best.
These tags are not accessible to visitors of your site, but search engine spiders locate and use them to access your site and to gain vital information about your website and its contents.
Make sure the meta tags accurately describe your site as they are the most important ones. Use only as many meta tags as is necessary; using too many can get away from what your site is about.
Keywords of interest to your visitors will do more to help you get hits than meta tags. Use a keyword popularity index such as Google AdSense to help you find strong keywords in addition to using meta tags.
HTML tags have a multitude of uses. One important tag is called the “H” tag; it is used to mark important text. It causes the text to appear bold. These tags are perfect for titles and short meaningful paragraphs. This makes the page easier to read. This will allow search bots to find the most essential content. Be sure you utilize keywords in the titles.
As a small business owner, the need for innovation shouldn’t be left to chance, instead, always try to come up with innovative methods for promoting your products or services as the Internet is a continuously evolving platform.
While other marketing techniques can also grow your business, assumptions can lead to disappointing quarterly sales for a growing business, make sure that you do not write off the potential benefits of internet marketing.
Now for most business owners, they look at online advertising or internet marketing as a one channel approach system or somewhat homogeneous.
What I have learned over the years, internet users tend to group into niche markets.
What that means is that certain circles of service users within the same niche market will prefer videos content over blog posts or other internet materials that can often go viral.
Viral content can benefit your business only if you have built enough clout within these communities to allow your fan base to trust you enough to share your offers with friends and family.
At the same time, viral content outside of influence is not a solid marketing strategy, instead, you should just use it as leverage to fish in more warm leads that your business can indoctrinate by using free drip content until you have primed up the list and its ready to buy from you.
Viral content has a short lifespan, therefore making it your main source for leads and business traffic is a classic mistake for a business. But you can still benefit from them as indicated above.
Try to create unique and unusual content, and you may be pleasantly surprised at what types of things can catch on this way. Before you do anything you need to do a bit of research on what kinds of content has gone viral. Once you spot a trend and opportunity, Plurk your viral content lead gen strategy and rip the fruits of your labor.
These ideas are just the tip of the iceberg when it comes to internet marketing techniques. By combining them with advanced techniques and developing additional campaigns to reach new markets, you will enjoy a growing business.