Pay per click advertising come with their on ups and downs, the buying process itself has its own strategic challenges. That is precisely why when you are buying those clicks for your paid first page listing, you need to know how to target your audience, where you want your ads to appear and how to install a pixel for tracking you campaign.

PPC works well for those who take their time to do a proper keyword research based on demographics they are targeting. Inside your demographics you can break your campaigns from age, male or females, location service, region or country, all the way to home owners, type of jobs down to what mobile gadget your audience is using.

In short, there is a science behind it...